(2014), “Information and communication technology (ICT) in higher education: advantages, disadvantages, conveniences and limitations of applying e-learning to agricultural students in Iran”, Procedia-Social and Behavioral Sciences, Vol. and Ali, M.S.D. The advanced marketing instrument, university branding, is utilized to get students involved, interested and put the institution in competition. (2014). The unit of analysis was individuals, and the respondents were university students who are involved in e-learning by taking their online classes. It has been discovered by analysts who not only highly experienced but young persons are also an important source of e-WOM. The research model is tested using a questionnaire survey of 212 participants. The comparison between typical services and web-based services has given a base for the perception that all the features of service quality do not influence the whole service quality given to the students to the same degree (Alkhalaf et al., 2013). His research areas include microfinance, women-empowerment, open-innovation, entrepreneurship, hospitality management, banking and finance. The target population was the students of public and private universities in Pakistan. But recently, the World Wide Web has considerably changed the way of communication converting the term WOM into a new term e-WOM (Wu et al., 2010). All the values of average variance extract (AVE) for all under-study constructs exceeded the recommended values of 0.50 (Hair et al., 2016). The structural model was also assessed after the evaluation of the measurement model. 2, pp. The COVID-19 pandemic changed learning in many unprecedented ways. Nevertheless, WOM also have a major role in universities during COVID-19. https://doi.org/10.1108/AEDS-04-2020-0063, Copyright © 2020, Emerald Publishing Limited. The brand image can be defined as a unique bundle of associations within the mind of the target customer (Uppal et al., 2018). Yoo, C.W., Sanders, G.L. E-Learning: Student Satisfaction example. All the values are less than 0.90 as recommended by Dayan et al. Sidra Shehzadi is a Ph.D candidate of Communication studies from school of Multimedia Technology and Communication, UUM. Or if they share the device with others in the house and can’t access when they need it. Furthermore, the current study proved that to promote student e-learning, e-service quality must have tangibility, reliability, responsiveness and assurance. How effective has remote learning been for you? Currently, the situation of coronavirus also boosts up the use of technology, as most of the universities have started an online session that creates the positive and negative e-WOM that influences the brand image of the universities. Students had to not just move to online learning but also keep a social distance from their friends and family. Furthermore, information creditability is as much essential for e-WOM as it is significant for offline WOM. 104-112. Bhat, S.A. and Bashir, M. (2018), “Measuring ICT orientation: scale development & validation”, Education and Information Technologies, Vol. This whole mechanism causes to increase university brand image in the tense condition of COVID-19 and allow the universities to start their normal operations. Get a high-level view on whether students are enjoying learning from home or doing it because they are being forced to do so. Therefore, the examination of e-services quality is necessary for the e-learning of the students and this study developed the following hypothesis: E-services quality has a positive association with the e-learning of the students. Data were collected via an online questionnaire survey. Get a clear view on the universal Net Promoter Score Formula, how to undertake Net Promoter Score Calculation followed by a simple Net Promoter Score Example. Talebian, S., Mohammadi, H.M. and Rezvanfar, A. This situation motivates the researcher to conduct this type of study that examines the e-learning of the students and institutional reputation in this lockdown session due to coronavirus threat. (2017), “One Health, emerging infectious diseases and wildlife: two decades of progress?”, Philosophical Transactions of the Royal Society B: Biological Sciences, Vol. Customer satisfaction surveys allow companies to improve products strategically, optimize user experience, and deliver exactly what the market demands. 3. This study proposes a research model that examines the determinants of student learning satisfaction in a blended e-learning system (BELS) environment, based on social cognitive theory. Better e-service quality has the potential to help the paradigm shift in universities. The results of the current study partially fulfilled the objective and provided valuable insights for universities toward digital online learning as a consequence of COVID-19. Though you're welcome to continue on your mobile screen, we'd suggest a desktop or notebook experience for optimal results. The authors concluded that satisfaction was most impacted by learning convenience combined with the effectiveness of e-learning tools. 1-8. How often do you have a 1-1 discussion with your teachers? Lee, D., Ng, P.M. and Bogomolova, S. (2019), “The impact of university brand identification and eWOM behaviour on students' psychological well-being: a multi-group analysis among active and passive social media users”, Journal of Marketing Management, Vol. and Kirs, P.J. Though the concept itself is not new, however, the speed in which a message can be viral makes it important. The available literature (Reily, 2017) on the relationship between service quality and student e-learning explains the service quality as one of the key determinants of the e-learning. 137-145. and Akiti, N. (2019), “E-learning platforms in business education for skill acquisition”, Nigerian Journal of Business Education (NIGJBED), Vol. (2018), “A retrospective view of electronic word-of-mouth in hospitality and tourism management”, International Journal of Contemporary Hospitality Management, Vol. Student satisfaction is a crucial element for all educational institutions to maximize their profitability by creating as well as maintaining students' behavioral attitudes and intentions. and Swartz, L.B. Complete Likert Scale Questions, Examples and Surveys for 5, 7 and 9 point scales. You can also use a ready-made survey template to save on time. Robust, automated and easy to use customer survey software & tool to create surveys, real-time data collection and robust analytics for valuable customer insights. She has taught New media and communication, PR & advertising, Introduction to mass communication, Risk management, Communication theories, training and development and these all combine to support her hybrid profession linking with communication and management. However, the online learning system is well established in most of the developed countries. 1272-1283. ICT coupled with the e-service quality and e-informational quality offers many new benefits to students, which numerous undergraduate and postgraduate programs have begun to explore. Zhou, H., Shou, Y., Zhai, X., Li, L., Wood, C. and Wu, X. The e-learning quality is the most significant perspective of e-learning of students, which is followed by e-learning tutor and the quality of material in course, and the quality of E-learning administration and service support (Pham et al., 2019). Heta Desai - Digital Marketer. Students' satisfaction is the judgment that the information and knowledge quality or the information and knowledge themselves is coping with students' expectations. These selected universities were representative of all other institutions because most of these selected universities are also secured a good position in QS World Ranking 2020. (2005), “ES-QUAL: a multiple-item scale for assessing electronic service quality”, Journal of Service Research, Vol. Le Hoanh, S., Manh, T.N. Lastly, the university brand image was measured by eight items and we adapted this scale from a study proposed by Sultan and Wong (2019). How stressful is distance learning for you during the COVID-19 pandemic? 32 No. (2018), “Factors determining e‐learning service quality”, British Journal of Educational Technology, Vol. (2009), “How do students measure service quality in e-learning? You can use a multiple-choice question type in your questionnaire for distance education students. Vahdati, H. and Mousavi Nejad, S.H. We shared an online link via Facebook and WhatsApp groups to reach most of the University students to fill up the online questionnaire. Anonymous questionnaires were distributed. 366-373. Digital Learning Survey: Students This survey is part of the data collection for the TRAx Digital Learning tool by Metiri Group. 1123-1143. E-Learning Questionnaire* Thoughtfully complete the following questions: Question Yes No I am motivated and can work without others pushing me to get things done. Explore the QuestionPro Poll Software - The World's leading Online Poll Maker & Creator. This question collects responses about the overall experience of the students regarding online education. 142-151. Evidence from Vietnam”, International Journal of Educational Technology in Higher Education, Vol. Previous literature is also consistent with the current study and provides evidence that e-information quality has a positive role to enhance students e-learning. Along with this contribution, the current study also contributed that to launch e-learning effectively, universities require a good brand image which is possible by promoting e-WOM and student satisfaction. How to Prepare a Training Questionnaire. 6 No. The outcomes of the study and applications of this study model are a paradigm shift in the universities because this model assists the university to apply a completely new model which facilitates online learning. Sign up for free . A week later Pakistan confirmed three more cases, and as of 26th March 2020, a total of 1,179 cases of COVID-19 are reported (see Figure 1). Therefore, during the paradigm shift process and while adopting online learning, universities must focus on ICT along with tangibility, reliability, responsiveness and assurance. Universities should implement e-services and improve the e-service quality which is quite helpful to develop e-learning among universities in the current lockdown situation due to COVID-19 to support paradigm shift. Student satisfaction is used as a prominent benchmark to measure the success of educational websites of universities. To collect data, they can send out a survey on remote learning for students.
Signes Que L'on Plait à Un Homme, Meilleur Quartier Niort, Gateau Anniversaire 4 Ans, Nom De Fleur Rare, Proverbes Pour Souhaiter Bonne Journée, Permanence Mots Fléchés, Incendie Charente Aujourd'hui, Activité Physique Liste, Fox Tv Turkey Frequency Astra, Carte Rando Ardèche,